Does packaging have a big impact on water cup sales?

Does packaging have a big impact on water cup sales? If this were said 20 years ago, one would undoubtedly think that packaging has a great impact on the sales of water cups, especially a great one. But now it can only be said that the benevolent sees benevolence and the wise see wisdom.

When e-commerce was not yet in its ascendant, people mostly shopped through physical stores. At that time, the packaging of products was people; the first impression of a product was that many people had the complex of buying a casket for a pearl, which was probably developed in that era. Yes, a beautiful and unique packaging often allows customers to judge the quality of the product first, and they will also buy the product because of the product packaging. At that time, Japanese sentimental packaging was once popular in Asia. Chinese packaging with national cultural creativity is even more popular in Europe and the United States. So does packaging have a big impact on water cup sales now?

With the development of the Internet economy and the boom in e-commerce sales, packaging has become just the icing on the cake for many products, especially water cup products. The editor carefully reviewed it and found that the major event that made global packaging begin to become simpler was probably the launch of the packaging of Apple mobile phones by Apple. The white, simple and unique design, complex and colorful market packaging style has indeed led various products for a long time. The style of packaging seems to have become less important from then on.

Over the years of working in the industry, we have experienced the evolution of packaging, which can probably be called the post-packaging era. With the development of e-commerce, everyone’s shopping methods have also changed drastically. The way of selecting products has also changed with the display methods of merchants on various platforms. Gradually, consumers have begun to ignore the design and function of packaging more and more. Only When you receive the product and find that the design of the packaging exceeds your expectations, you will have a really good idea, but it only goes so far. Sharing some good packaging with friends in the past seems to be a distant past.

In the past two or three years, among the foreign trade orders we have received, more customers have ordered water cups, whether they are stainless steel water cups or plastic water cups. Some of them only require a simple blank carton packaging, and more of them no longer require paper product packaging. , just seal it with a plastic bag. Perhaps it is a bit one-sided to look at the development of packaging, because some friends will definitely say that cosmetics and luxury goods still pay great attention to packaging, but you can also think about it. Once upon a time, the civilian products we came into contact with paid more attention to packaging methods, rather than just packaging. Several special industries and products have strict packaging requirements.

Therefore, packaging currently has little impact on the sales of water cups, and at the same time, it will not increase sales of water cups just because the packaging is too particular. However, marketing methods are not static, just like from liking to ignoring. Maybe I don’t know when in the future, a product or an opportunity will make the market pay attention to the importance of packaging again.