Recently, Kuaishou launched the 2024 “Walking in Wind, Going to Nature Together” Dragon Boat Festival gift box, creating a lightweight hiking set to encourage people to get out of the city with high-rise buildings and walk into nature, feel the relaxation of time during outdoor hiking, and contribute to environmentally friendly life share of strength.
Based on the concepts of “product lightweight” and “material recyclability”, this Kuaishou Dragon Boat Festival gift box is made of recycled 1.6 million plastic water bottles, including backpacks, fisherman hats, water cups & cup bags, egg nest cushions and other hiking products to help Reduce the carbon footprint of outdoor travel.
Among them, a backpack is made of 15 recycled plastic water bottles, a bucket hat is made of 8 recycled plastic water bottles, and a water bottle bag is made of 7 recycled plastic water bottles… 1.6 million discarded plastic bottles were transported to The recycling factory carries out selection, slicing, hot melting and granulation to regenerate it into rPET fabric, which is then processed by workers to make hiking suit gift boxes and deliver them to people. Kuaishou uses safe and environmentally friendly processes to increase the possibility of reusing plastic water bottles, turning discarded recycling products into hiking gift boxes, passing on the love of nature and belief in environmental protection to more people.
In this Dragon Boat Festival gift box distribution, Kuaishou recycled 1.6 million plastic water bottles, reducing carbon emissions by approximately 103,040KG, which is equivalent to reducing the use of 160,361 air conditioners for a year. Guided by the goals of “carbon peaking” and “carbon neutrality”, Kuaishou continues to practice the concept of green development, leverage platform resources and communication advantages, promote the dissemination of green and environmentally friendly content, and make low-carbon concepts more deeply rooted in the hearts of the people. The unique creative production of the Dragon Boat Festival gift box is also another new attempt by Kuaishou to implement the concept of sustainability in the carbon neutral era.
Not only that, this Dragon Boat Festival gift box is also a holiday gift sent by Kuaishou to all employees. By working together to help environmental protection, we can spend a meaningful Dragon Boat Festival together. In fact, every traditional festival such as the Dragon Boat Festival and Mid-Autumn Festival, Kuaishou will prepare holiday-specific gift packages for all employees, such as the “Riding the Wind” themed Dragon Boat Festival gift box that was previously combined with intangible cultural heritage, and the Mid-Autumn Festival gift box customized by cooperation with Kuaishou experts. Kuaishou souvenirs”. While bringing warmth and care to employees, Kuaishou also works with employees to experience the culture and be good.
To leverage the potential of the platform and allow the concept of green development to reach more people, Kuaishou will continue to promote a green and healthy lifestyle with more diversified and creative products and content, and deliver more positive energy to society.
Post time: Aug-05-2024